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A diverse team with over 20 years of combined experience in research, product development, international sales and distribution, marketing and communications. We are avid aquarists ourselves and enjoy the art and science of the freshwater aquarium. Grounded by facts and empirical results, we use what we sell and practice what we write.
Michelle manages supplier / manufacturer relations, product sourcing and logistics. She draws on her background in banking and project management to keep the group's operations running smoothly.
As chief aquarist and plant science expert, Dennis drives the team's efforts in planted tank research, experimentation and systems-development. He focuses on content creation and also fronts the group's external communications.
Peter draws on his extensive corporate experience in consulting, operations and brand management to advise the group on sales and business strategy.
