Distributor Program

Eligibility

We seek distribution partners who are aligned with our business philosophy:

Growth commitment. We are serious about growing, and seek partners who have the same mindset.
Interest and experience with marketing high value, differentiated products (vs expertise in moving high volume of commodity offerings).

In addition, our partners have the following logistical capabilities:

Capacity to import (and store) bulk volumes (see MOQ below)
Know-how and ability to manage customs clearance.
Cost effective and reliable freight forwarders / partners.

We are able to assist with freight bookings (incoterm: CFR)- which we can rebill you at no extra cost. However you will still need your clearing agent at your port to handle customs clearance.

Rewards & Incentives

We are on a growth path- join us on this journey!

100% Free Shipping- we generally provide a retail value of free products to cover the cost of shipping.

Pricing

As a broad guideline:

Retailers enjoy 40~50% margin (earnings / retail price)
Distributors enjoy 15~30% margin (earnings / sales price to retailers)

Exact pricing depends on several factors. Generally, distributors that focus solely on distribution (i.e they do not operate retail) enjoy higher margins than those who also operate retail / sell directly to consumers.

MOQ / Minimum Orders

Per Shipment: Minimum 30 boxes (approximately US$6500+ in value). This is primarily driven by the cost of freight. Smaller quantities are acceptable but the unit cost of shipping ( total shipping cost divided by the number of items) rises.

The base unit of orders are in BOXES.

Each box has fixed quantities:

10 x 1000ml
40 x 100ml
20 x 300ml
20 x 500ml
40 x 200ml
40 x jazz-9
30 x jazz-18
12 x jazz-54
30 x start-45
40 x sky 70
30 x sky 150
10 x sky 800
6 x feast 2000
3 x feast 5000

Each pallet (1mx1.2m) can hold ~60 boxes (max 70 boxes).

Shipping & Customs

We supply on an ex-works basis from Singapore. We generally provide free products of equivalent retail value to offset freight costs. The mix is discretionary, though your preference is taken into account.
Important:
Distributors have the know-how to clear their local customs. Our products are accompanied by their respective MSDS. In Europe, we are CE compliant.

Sales Platform

APT products are not to be sold on 3rd party platforms- Amazon, eBay, Shopee etc. Approval may be given on a case-by-case basis. IMPORTANT: please reach out to us before you list on 3rd party platforms.

Strategic Accounts

We reserve the right to supply directly to selected Strategic Accounts via our Dealer Direct program. These are retailers where, due to their deep focus on freshwater planted tanks (and/or social media influence) we have a collaborative relationship beyond supply- involving new plant species, aquascape designs, techniques and/or marketing. And through them we 'get an ear on the ground' in terms of hobby trends / feedback / preferences. They tend to be closely linked to the planted community. Our joint marketing helps boost APT sales for other retailers.

Industry Partner Program

Similarly, where applicable, we reserve the right to supply directly to partners who are part of our Industry Partner Program.

Exclusivity and Contracts

Consumer protection laws generally prohibit exclusive contracts. However we are highly selective in our choice of partners, and our focus is on brand building, not short term product volume. Our philosophy is to 'Grow Together' and we respect the investment and trust that our partners and customers have placed in us.

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