Updated 7 Oct 2024.
Minimum Advertised Pricing (MAP) for APT Products in South America.
To support long term growth, we regularly review retail prices to remain competitive and also to support healthy margins for our distribution partners.
The MAP aims only to maintain uniformity in listed / displayed price. You can have coupon discounts, accumulated point awards, loyalty discounts, long-timer rewards etc that lower the effective price, and that is perfectly fine. Some partners do bundled promotions (Other Products + APT) etc which are also fine (the list goes on).